MAYAZ Household Food
Concepto y desarrollo de marca
MAYAZ un restaurante de comidas rápidas con trayectoria pero poco reconocimiento, el deseo es ampliar el mercado con nuevas sucursales y descentralizarse del sitio principal.
Crear una estrategia de mercado para aumentar el pocicionamiento de la marca iniciando con un nuevo diseño estructurado y conseptualizado para mejorar el impacto visual.
Se realizó un analisis sobre la implementación y reformación del diseño de la marca MAYAZ dandole un estilo unico y una insignia de comisa casera que es la especialidad de la misma, se impremento de forma corporativa aplicando la marca en diferentes formas.
Publicaciones que tracienden fronteras
Conceptualizacion y produccion de folletos impresos de alta calidad
Halfords is a heritage brand. One we've all grown up with. But somewhere along their journey, they lost their way.
Move Halfords away from pushing products and deals to the customer, to focusing on improving service and therefore sales.
With a new CEO and management team to get Halfords back on track BIO were tasked with the challenge to deliver on a number of key metrics such as Net Promoter Scores and increased sales — in record time.
The quickest way to shift perceptions and create more sales would be to tackle the ecommerce site. With our digital expertise, we redesigned and streamlined the Halfords' site, included more interactive functionality, cut the checkout process in half, and added online video content that had people returning time and time again.
In just 10 weeks, the new Halfords' site had generated 900k sales, reported 19% improvement on checkout rates and 14% improvement in conversion rates. Also, a staggering 628,837 product and ‘how to' videos were viewed — the equivalent of around 844,000 hours of Top Gear.
We're now creating new and exciting digital touch points in store to ensure the real-world experience is as engaging as the journey online.
Creamos identidad con un estilo unico, sitios adaptables a todas las resoluciones
Consumers now dealing with brands online expect it to be simple, intuitive and fast.
When people use a foreign exchange and money transfer service, it's usually a complicated, time consuming ordeal.
We combined the usability of iTunes and the transparency of FedEx to create a streamlined money transferring process — across all devices. Using drag and drop functionality, cross device syncing and leading user-satisfaction techniques, we armed Moneycorp with a valuable tool that will help transform their business.
Happy customers. And a happy brand — particularly as this solution was pivotal in Moneycorp's success in winning the Post Office FX business.
Monkeying about with whiskey sales
Making this luxury whisky famous
William Grant has a portfolio of Tier One products such as Hendricks & Glenfiddich. We needed to Monkey Shoulder to make its mark.
In a busy and vibrant market, Monkey Shoulder is easily overlooked for well-known drinks such as Jack Daniels. But with whiskey sales on the rise, Monkey Shoulder has a distinctive USP. It's the perfect triple malt to mix with a cocktail of two — which goes against the established whiskey-drinking order.
We embraced the subversive nature of the brand to make it appeal to urbanites who like to push against the norm. A total global rebrand and universal toolkit will take the whiskey from ‘jungle japes' to ‘clever and witty mischief'. And unexpected global social media campaigns, designed to come crashing onto the whiskey scene when you least expect it will be the order of the day.
BIO is challenging a market sector, the norms that exists, as well as customer behavior.
Getting people in a tizen
Creating a new mobile operating system for Orange and Samsung
Tizen is a new generation of open source operating system for mobile phones and smart products, which is due to make its debut launch on a Samsung device in 2014.
Disrupt the current OS market and rival the current mid-level Android marketplace, particularly in developing markets.
We created new ways to interact — to provide users with an interface and mobile experience that felt intuitive and innovative, while still focusing on the core target audience of new or inexperienced smartphone users.
The results will be presented as an industry ‘white paper' on mobile usability. It will also help launch the redesigned Tizen — a new breed of mobile operating system that will impact the mobile market in ways not seen since the launch of iOS or Android.
Out of the box
How we moved a high street luxury brand online
Hotel Chocolat is a diverse portfolio of premium lifestyle brands, with an extensive product offering. Our challenge was to unite these brands in a single space — and create the experience customers enjoyed instore across every digital touchpoint.
We believed that we needed to give people the same level of service they would receive when checking into a high-end hotel or restaurant. We had to ensure this happened across all their brands — including the luxury Caribbean Boucan Spa.
Using a combination of innovative functionality and sleek, contemporary design, we creatively united the Hotel Chocolat family of brands into one compelling luxury destination.
Chocolate lovers could browse products in intuitive ways, such as taste, ingredients & occasions. We made it a real pleasure to discover, buy and gift, providing the kind of top-end experience that befits a luxury brand — it's a journey that makes every user feel like a valued individual.
We introduced bespoke gifting with personalised messages and the option of split deliveries to multiple addresses, all from a single order. Customers could also choose to click and collect their purchases. We put an increased emphasis on user engagement and feedback, so we could know what customers are feeling at any given moment.
The site has become a hub for the rapid, global growth of Hotel Chocolat. New features are constantly being introduced too, including product reviews, in-store stock availability check — and even the chance to book a stay in their magnificent St. Lucian Spa Hotel.